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Indonesia Restaurant Guide

How to Open a Restaurant in Indonesia

Tap into Southeast Asia's largest market with 270M consumers and a booming F&B sector

Indonesia Restaurant Market Overview

Rp 550 trillion (~US$35B)

Market Size

8.5%

Annual Growth

420,000+

Restaurants

40,000+

New/Year

Rp 1.8 billion/year

Avg Revenue

8.9 million

Employed

Startup Costs in Indonesia

Estimated investment ranges based on restaurant size and concept (in IDR)

Small

Rp100,000,000 - Rp400,000,000

Warung, kedai kopi or small cafe (under 30 seats)

Medium - Most Popular

Rp400,000,000 - Rp1,500,000,000

Casual dining restaurant (30-80 seats)

Large

Rp1,500,000,000 - Rp5,000,000,000

Fine dining or mall flagship (80+ seats)

Required Licenses & Permits

Essential permits you'll need to legally operate a restaurant in Indonesia

NIB (Nomor Induk Berusaha)

Business identification number via OSS, replaces SIUP/TDP

Authority: OSS (Online Single Submission) - BKPM

Free

1-3 days online

SLF (Sertifikat Laik Fungsi)

Building suitability certificate from local government

Authority: Dinas Penataan Ruang setempat

Rp 1,500,000 - Rp 10,000,000

4-12 weeks

Sertifikat Hygiene Sanitasi

Restaurant sanitation certificate from Health Ministry

Authority: Dinas Kesehatan

Rp 500,000 - Rp 2,500,000

2-6 weeks

Sertifikat Halal MUI / BPJPH

Mandatory halal certification by Oct 2024 for all F&B (with grace period)

Authority: BPJPH (Badan Penyelenggara Jaminan Produk Halal)

Rp 350,000 - Rp 10,000,000+

1-3 months

TDUP (Tanda Daftar Usaha Pariwisata)

Tourism business registration for restaurants

Authority: Dinas Pariwisata

Rp 250,000 - Rp 1,500,000

2-4 weeks

SIUP-MB (Liquor Licence)

Alcohol sales licence (limited zones, restricted in many regions)

Authority: Kementerian Perdagangan

Rp 5,000,000 - Rp 25,000,000/year

2-4 months

Typical Operating Costs

RentRp 15,000,000 - Rp 150,000,000/month (Jakarta CBD highest)

Labour Cost18-25% of revenue

Food Cost32-40% of revenue

UtilitiesRp 5,000,000 - Rp 25,000,000/month

InsuranceRp 8,000,000 - Rp 35,000,000/year

Tax Information

Sales Tax / VAT

PB1 (Pajak Restoran): 10% (set by local government)

Corporate Tax

22% (PPh Badan), 0.5% PPh Final for UMKM under Rp 4.8B revenue

Employment Tax

BPJS Kesehatan: 4%, BPJS Ketenagakerjaan: 3.7%-7.24% (employer)

Key Regulations to Know

Important compliance requirements for restaurant operators in Indonesia

UU Pangan No. 18/2012 (Food Law)

UU Jaminan Produk Halal No. 33/2014 (mandatory halal)

Permenkes 1098/2003 (restaurant hygiene)

UU Cipta Kerja (Omnibus Law) — licensing reform via OSS

Provincial minimum wage (UMP) varies — Jakarta Rp 5.07M/month

PP No. 36/2021 on wages and employment

Permendag liquor restrictions (Aceh, West Sumatra etc. prohibit)

Market Opportunities

270M population with rising middle class
Highest F&B growth in SEA (8.5%/yr)
Booming coffee culture (3rd-wave coffee shops)
Tourism recovery in Bali
Strong food delivery (GoFood, GrabFood, ShopeeFood)
Foreign investment friendly via BKPM

Key Challenges

Mandatory halal certification deadline pressure
Regional licensing variability
Provincial minimum wage differences
Cash-heavy economy in many regions
Logistics across 17,000 islands

🍽️Popular Cuisines in Indonesia

Indonesian Regional (Padang, Sunda, Jawa)

Warteg/Warung

Western/Cafe

Japanese

Korean (K-Wave)

Chinese

Bakery & Boba

Coffee Shop

Top Locations to Consider

Jakarta (SCBD, Senopati, PIK, Kemang)

Bali (Seminyak, Canggu, Ubud)

Bandung (Dago, Riau)

Surabaya

Yogyakarta

Medan

Bekasi & Tangerang

Official Resources

Government and industry resources to help you get started in Indonesia

OSS Indonesia

Online Single Submission for all business permits

BPJPH (Halal)

Halal product assurance agency

Kementerian Pariwisata

Ministry of Tourism for F&B operators

BKPM Investment

Investment coordinating board (for foreign investors)

APKRINDO

Indonesian Restaurant & Cafe Association

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