Open Your Restaurant Without Losing Money
Simple tools that tell you how much money you need to open your hawker stall, kopitiam, or restaurant β step by step, no experience needed.
No credit card required Β· Free plan available Β· Upgrade when you're ready
Avg. Profit Margin
22%+
Expert Strategy
30+ Years
30+
years of restaurant strategy
Built into every tool
500+
restaurants launched or turned around
Global experience
100%
built for first-time owners
From idea to opening day
Free
to start β upgrade when ready
No credit card required
Most Restaurants Don't Close Because of Bad Food. They Close Because the Owner Ran Out of Money.
Many new food business owners don't know the real costs of opening a hawker stall, kopitiam, or restaurant. They don't check if their location has enough foot traffic. They don't have a plan. Then they run out of cash and have to close β sometimes in less than a year.
We help you avoid these mistakes β before you spend your hard-earned savings.
See How It Works In 2 Minutes
Watch this short video to see how easy it is to use the platform. No tech skills needed.
Everything You Need to Open With Confidence
Easy-to-use tools that guide you step by step. No experience needed.
AI Restaurant Coach
Ask any question about opening a restaurant. Get instant, honest answers β like having an expert friend available 24/7.
Startup Cost Calculator
Find out exactly how much money you need to open your restaurant β based on real prices in your city.
Business Plan Writer
Our AI writes a complete business plan for you in minutes. Show it to banks or investors to get funding.
Location Checker
Not sure if your location is good? We check the area, competition, and foot traffic to help you decide.
Menu Builder
Build a menu that makes money. See which dishes are profitable and which ones are losing you money.
Daily Number Tracker
See if your restaurant is healthy or in trouble. Simple charts show you how your business is doing every day.
4 Simple Steps to Open Your Restaurant
Just follow these steps β we guide you the whole way
Check Your Costs
Use our calculator to find out how much money you really need. No guessing β real numbers for your city.
See If It Can Work
Find out how many customers you need each day to cover your costs and make money.
Make Your Plan
Our AI writes your business plan. Show it to the bank or investors. It takes just a few minutes.
Open & Grow
Use our daily tracker to see how your restaurant is doing. Get alerts if anything needs attention.
Built by a Restaurant Strategist Who Has Seen the Wreckage Up Close
Charles Ho
δ½ε ζ
Restaurant Strategist &
Turnaround Expert
A third-generation Master Chef, former restaurateur, and restaurant strategist with over 30 years of global experience. Charles has worked behind the scenes of 500+ independent restaurants and hotel F&B operations across multiple markets. He built My Restaurant Strategist for one reason: to help first-time restaurant owners make better decisions before those decisions become expensive mistakes.
30+ Years β From professional kitchens to executive consulting
500+ Restaurants β Successful launches and turnarounds globally
B.A. (Hons) β International Business Administration & Hotel Management
The Mission β Helping owners achieve 20%+ profit margins
βI'd rather give you a hard βNoβ today than watch you lose $100,000 tomorrow.β
β Charles Ho
Real Outcomes. Fewer Costly Mistakes.
This platform is designed to help restaurant owners make smarter decisions before and after opening.
Ahmad Rizal
Owner, Kedai Nasi Lemak Rizal, KL
RM28K
Saved on Setup
βI used the Startup Cost Calculator with the Malaysia template before bidding on my hawker stall. It showed me exactly how much I needed β I avoided borrowing too much from TEKUN.β
Mei Ling Tan
Owner, Mei's Kitchen, Singapore
3 weeks
Faster Opening
βThe AI Coach helped me understand SFA licensing step by step. I got my Food Stall Licence on the first try. The Opening Checklist made sure I didn't miss anything.β
Somchai Kaewsri
Street Food Vendor, Bangkok
ΰΈΏ35K/mo
Monthly Profit
βThe Break-Even Calculator showed me I needed only 45 customers a day to cover costs. After repricing my menu, I hit that in the first month. Now I'm saving for a second stall.β
Nurul Aisyah
Founder, Warung Aisyah, Jakarta
100%
Permits Complete
βI was scared about BPJPH halal certification and NIB registration. The Licensing tool explained everything in simple words. Got all my permits sorted in 2 weeks.β
David Lim
Owner, Lim's Kopitiam, Penang
RM3.2K/mo
Monthly Savings
βMenu Engineering showed me my ice kacang was losing money! After adjusting portions and pricing, my food cost dropped from 42% to 31%. The platform paid for itself in one week.β
Thitiya Prasert
CafΓ© Owner, Chiang Mai
6 months
To Profitability
βStarted with a small cafΓ© using MRS tools. The Financial Projections showed me exactly when I'd break even. Now I'm profitable and thinking about a second location.β
*Results vary based on market, concept, and execution. These are real outcomes from platform users.
Start Free. Upgrade When You're Ready.
No credit card required. No hidden fees. Cancel anytime.
Free
$0/mo
Explore the platform
Professional
$29/mo
Full launch toolkit
Premium
$79/mo
Multi-brand operators
Frequently Asked Questions
Is it free to try?
Yes! You can create a free account right now. No credit card needed. You can use the AI Coach and the City Cost Calculator for free.
I am not good with computers. Can I still use this?
Yes. We designed this for people who are not tech experts. If you can use a phone and type, you can use this platform. Everything is simple with big buttons and step-by-step instructions.
Which plan should I choose?
If you are serious about opening a restaurant, the Professional plan ($29/month) gives you everything: cost calculator, business plan writer, location checker, and more. Start free first to try it out.
What language does this work in?
The AI Coach can chat with you in many languages including English, Chinese, Malay, Thai, Indonesian, Vietnamese, and more. Just type in your language.
Can I cancel if I don't like it?
Yes. You can cancel anytime. No contract. No questions asked. We also offer a 30-day money-back guarantee.
Start Free β Check Your Numbers Before You Spend Your Savings
Don't guess. Know the real costs. Create a plan. Open your restaurant the smart way.
No credit card required Β· Free plan available Β· Cancel anytime